April 2012 – Online E-learning Presentation, Comms & PR

Positive media coverage is one of the most cost-effective ways of attracting the interest of potential customers, partners and investors. When managed successfully it can provide invaluable third party endorsement for early stage businesses and build confidence in your products and services.

This online resource will help entrepreneurs to improve their own communication or to understand what is required in order to direct someone else.  The presentation will cover:

* Preparing persuasive positioning statements
* Identifying key audiences and influencers
* Identifying key audiences and influencers
* Creating strong press releases
* Raising profile with the media
* Communicating effectively with key audiences via print, broadcast and online channels

To view the online presentation, please click here.  You will be asked to enter your name and email address along with the password: Meerkats11.

You will find two modules; the presentation module and an exercise module to help you think about putting communication tools into practice.

This project is supported by the ideaSpace Enterprise Accelerator Funding Programme.

*  Your details are required to access the seminar elearning presentation. Please see the data protection statement for further information.