‘Listening and empathizing with others, coupled with a gentle self-confidence that is rooted in moral principles’
Dr Soraya Jones talks to Keith Turner, Co-Founder of Springboard, about Mentorship, Empowering Teams and Bob Geldof
I have been very lucky early on in my career, to have met generous and kind people who gave their time to coach and mentor me. I don’t think I would have been where I am today if not for these nice and kind folks, most of whom are now my closest friends. Also, when I was the CEO of the renowned membership organisation CW (Cambridge Wireless), I was equally fortunate to be mentored by the CW Board members and the leading lights such as David Cleevely, Jack Lang, Stirling Essex, William Webb, Peter Whale, Raj Gawera and many more.
It is so important to have multiple mentors in your career as they are the fall back when things go rough and a go-to point when key decisions are to be made that may significantly impact the business you are building. At times like this, having a good, neutral and experienced board is crucial – the mentors enrich your perspectives on looking at problems and broaden your horizon on the possible solutions available. Ask any successful entrepreneur, if he or she had mentors that helped them on their journey to success, and you will always get a big, fat ‘yes’.
When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.
Benefits of Online Marketing
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable, get the best professional guidance and assistance from this affiliate marketing firm.
Other benefits of online marketing include:
- The ability to interact with your prospects and learn exactly what they are looking for
- The ability to reach a global marketplace
- You can save money and reach more customers for less money than traditional marketing methods
- Get to know your audience and allow them to know you personally which can help to create brand loyalty
- You can track responses to your marketing efforts immediately
Businesses spend a great amount of time and money in recording their financial transactions. However, are these painstaking efforts finally worth it? Let’s explore what role accounting has to play in a succesful businesses.
Accounting is extremely important for recording the financial transactions in a business. Without accounting, you cannot display the financial health of your business to your stakeholders. Accounting is pivotal for various aspects and plays a crucial role in preparing the compiled financial statements.
What is Accounting?
Acording to this Accounting in Bristol agency, Accounting is the practice of systematic maintenance of records of financial records of the company, summarizing records to compile the financial statements of the organization.
Lenders and Banks: Lenders and banks have to consider the financial health of an organization, on the basis of which loans are granted, considering the revenue earning capacity of the organization. All this is impossible without the existence of a proper accounting system. Previous records of book profits recorded, taxes paid, assets and liabilities of the company are carefully studied before granting the desired amount to the management.
Information to the Investors: Accounts and financial statements represent the organization in front of stake holders, such as investors, creditors, debtors, government, customers, and employees. Accounts act as a representation to these stakeholders, who are directly impacted by the company’s financial position. For example, an investor would watch the company’s performance before investing in its shares.
Plan Your Budget: Budgets help businesses plan strategies, save money for expansion plans, and capital expenditure. It also sets warning signals in case the expenditure is exceeding unusually. Accounting will ensure maintenance of historical records which forms the basis of making and planning budgets.
Entrepreneurs who are mentors to their own teams, have also been known to have a better retention rate of staff within their companies. This is especially important when it comes to small but growing businesses where there are not that many incentives to stick around for apart from the sheer excitement of building something together, being a part of something shared and ‘cool’, being a part of a culture created by an inspired team and a great boss. And one really good method of designing your products is to look at successful products from your competitors and make sure that yours is better, you can even reverse engineer such products using a professional service to get the exact design of that product.
Nick Woodman, the CEO and founder of GoPro, has recently given an unusual advice on mentorship. During the entrepreneurship panel at this year’s CES, he said that what really helped him when he was starting out, was to imagine ‘having a relationship with somebody that you want to model yourself after’*. In his case it was Dietrich Mateschitz, the founder of Red Bull, that inspired him to shape his business idea in a similar way.
I think he’s right…Mentorship is about a relationship, an exchange of knowledge and experience but also sharing the same vision in designing your business model. It is now a good practice for any new start-ups or entrepreneurs to find one or two mentors among the people they know – each mentor brings different strengths based on their own expertise and background. Sometimes they can be members of your board but also your line managers, or simply those who are willing to be more than just managers and genuinely believe in strengthening the skills and confidence of the people they manage, and actually believe in mentoring the newer and younger generation.
With this in mind, I met Keith Turner, one of the co-founders of Springboard, a company that specialises in designing, developing devices and solving difficult engineering and science problems in short timescales for multinational clients who seek to introduce innovative technology to markets.
When I asked Keith how his business competes with major consultancies in Cambridge, he acknowledged that the market itself proves that there’s a business to be had, but he does not invest in a ‘product development’ as a company, he is only providing services to the multinationals to produce innovative products for them.
What intrigues me about Keith, who holds a PhD from Oxford in experimental laser and semiconductor physics spent some time in Germany in a research-based institute, and was also part of the TTP in the early days, is the way he describes his business: ‘Naturally we describe our offering and point out our speciality in the market sector, but the really powerful distinction comes when you meet our people and learn about our company culture. In consultancy, you’re buying an attitude, and that is most effectively conveyed through personal interaction.’
When I asked him how would he introduce his company, he laughed and said: ‘We have developed medical devices that killed cancer’. I thought that was surely an unforgettable way to remember Springboard!
Below is an interview with the man who ‘buys an attitude’ and has created a very successful business through mentoring his team and genuinely engaging with customers:
What does your average workday consist of?
Mentoring staff, doing technical work, speaking to clients, selling new work, recruiting new people, dealing with suppliers, making coffee… you do everything when you run your own business!
How much importance do you place on mentoring?
Mentoring is the primary method by which we develop the skills of our staff. My ideal is that everyone in the organisation is learning from those more experienced and passing on their knowledge to those less experienced. That’s how you turn individual knowledge into a true capability of the organisation.
As a company grows, which is where we are currently, not all can be done by the Founders. Customers need to also learn to trust the new staff. You know you have had success in mentoring when your customers approach the staff you have mentored for the new business- this means the customers now trust the new staff.
It is also about empowering the staff and valuing the staff and believing in them that they can be ‘autonomous’ one day, but if they fall or make mistakes, you are always there to help and support them. It is a delicate balance between ‘advising’ and ‘delivering work that customers are happy with’. I believe with the right support and mentoring, you can help the younger colleagues to become ‘autonomous’ rapidly, meaning that they set their own high standards and hold themselves accountable for meeting them.
At the end of the day, people want to do something that is satisfying in their lives. If the employees are happy and engaged, the business will be better!
How do you deal with challenges in business?
Have a strong set of principles. When faced with a dilemma, come back to the basic things you believe in and use those as the basis on which to gain consensus with others. One such principle could for example be a belief in fairness. If someone then wants you to treat them more favourably than others, you are in a strong position to argue otherwise because they have seen you act consistently in the past. I like to look at the discussion not from my own point of view, but as if I was standing at the side and seeing the two-way dialogue and trying to mediate the most overall balanced outcome. This approach nearly always works, because at heart most people are reasonable.
Have you ever turned down an opportunity/a client?
Yes. We have an ethical policy and have turned down several projects which we would not feel comfortable working on such as electronic cigarettes. When you look back on your life or talk to friends about your work, you want to describe something you have done that is good for the world.
How do make you clients happy?
Most of our customers are repeat /returning clients who have been happy with the small project that they originally contracted us to do. As they gained more trust, they started giving us bigger jobs to do. I believe that once the customers trust you and they have an ‘enjoyable experience’ with you, they become more engaged with you.
Who inspires you and why?
Bob Geldof’s Live Aid, because he used his influence over others to turn talk into real global action. He was just a middle-ranking musician, but realized that it was within his power to mobilise other musicians and create something truly remarkable and so much beyond what a lone person could achieve. It’s the same in innovative engineering: talk is only of limited value. What really makes clients happy is seeing the real prototype working in front of their eyes and that requires a team to be mobilised.
What characteristics do you see as important for success?
Listening and empathizing with others, coupled with a gentle self-confidence that is rooted in moral principles.
As I said in the above, there are two types of engagement that are important and this is based on my deep belief in the following:
1) Engage with the customers so that they trust you
2) Engage with your staff and help them to grow
I see the above as two sides of the same coin!
How do you maintain a work/life balance?
I work long hours in the office but home and holiday are uninterrupted by emails or phone calls. You can train up other capable people (especially if you have been active in mentoring them) so that when you’re away, they are perfectly capable of dealing with problems. In personal time I love exercising in The Great Outdoors – things like mountaineering, walking, skiing and diving. It keeps me fit and reminds me of my humble place in the world.
How does your business benefit from an Innovation Centre location?
I see two major benefits:
1) The Innovation Centre enables us to present a professional face to the outside world. The excellent reception welcomes our visitors. We have access to meeting rooms and canteen. There are facilities like scanning, printing, incoming and outgoing post.
2) The flexible tenancy agreements with one-month notice are critical to our ability to grow. We’ve had six units in 2.5 years and are now 15 times larger than when we started. This would not be possible with a long-term lease in a standard business building.
If you could offer an entrepreneur one piece of business advice, what would it be? What drew you to the sector you currently work in?
1) Be sure that you can articulate in a few words why your business offering is valuable.
2) Care for your staff to your very best abilities and give them the opportunities to grow their career in your company.
*Source: GeekWire, January 11, 2016
**This article was first published in the Cambridge Business Magazine, April 2016 Edition