St John’s Innovation Centre based public relations and marketing agency, Conscious Communications, has been crowned a ‘Force for Good’ at the 2017 PR Week UK Awards.

Winning the Force for Good category, against stiff competition from large international agencies, the Conscious Communications team claimed its award for its community project, FXP, designed to drive aspiration and opportunity in deprived communities.

Commenting on the FXP project, judges of the Award, all esteemed public relations industry professionals, said that it is: “A shining example of selfless work from a PR agency for the local community, addressing a real need in the broader community.”

Alison Taylor, Managing Director of Conscious Communications, said: “This accolade confirms our place as one of the UK’s top agencies, making a genuine and positive difference to the world around us.

“We believe it’s not just what we do that’s important; it’s how we do it. We operate to a set of values that reflect our sense of social responsibility and drive everything from our pledge to go above and beyond for our clients, to our leadership in creating social change; from our commitment to developing ourselves professionally and personally, to our voluntary work.

“Our focus on helping clients in the education and technology sectors is no accident. Those sectors are characterised by a desire to help people achieve their potential, live more rewarding lives, tackle inequalities and resolve problems. We identify with their aspirations. As a business, we can’t claim to have created life-changing innovations, but we provide vital communications support for the work of our clients, which in turn changes the lives of children, teachers, families.”