Date: 5th June 2018
Time: 16:00-18:00
Venue: St John’s Innovation Centre, Cowley Road, Cambridge, UK, CB4 0WS

Is it part of your job to write a business plan projecting sales three to five years into the future? Have you ever thought that this is an impossible task – yet you have to buckle down and get on with it? Does it frustrate you that despite all their best efforts your company or team repeatedly fail to hit their business goals?

JOIN US for this hands-on session exploring the Dream Ticket™ methodology that catapults you into the future supporting you to visualise your business as it will be when it’s successful.

Today many businesses have no tangible assets, no buildings, inventory, or manufacturing yet they are very valuable with just intangible assets such as IP, brands, on-line communities, evangelists, web sites and creative people. This is especially true of high tech businesses.

The Dream Ticket™ method will help you visualise your business in the future, choose the intangible assets it needs to be successful and build a roadmap, business strategy and marketing plan to get there in just one day!



Professor Annie Brooking
Dream Ticket™ inventor and seminar presenter, Professor Annie Brooking, is an expert on intangible assets and the author of the first book on Intellectual Capital followed by her book “Corporate Memory: Strategies for Knowledge Management”.

Annie is the chief executive officer at Magic Monkey and a leading business consultant. She is a renowned public speaker, with a rich history of bringing high-technology products to market, particularly disruptive technologies. To date, she has successfully brought 19 products to market in Europe and the USA.

In total, Annie has spent more than 27 years as a CEO in several high technology companies in Europe. She specialises in product strategy, bringing products to market, and strategies for growing intangible assets that add value to a business and position it to achieve its corporate goals.