The paw-fect partnership: St John’s Innovation Centre-based public relations and marketing agency, Conscious Communications, has announced Wood Green – The Animals Charity, as its 2019/2020 Charity of the Year. Over the next year, the team at Conscious Communications will work pro-bono with Wood Green to support its corporate fundraising objectives as part of its mission to bring pets and people closer together.

Conscious Communications is dedicated to giving back to the community in a number of other ways too. Through an annual internal volunteering programme each team member is given two paid work days to support a charity of their choice. The company also established the student games festival, FXP; a STEM initiative designed to drive social mobility across Cambridgeshire. Through this work in 2018, the team at Conscious Communications donated a third of its time and expertise to supporting charitable initiatives.

Discussing why the agency selected Wood Green, Sophie Baillie, PR and Marketing Manager at Conscious Communications, said: “Wood Green is a charity that is close to my heart as we rehomed our dog Dylan from its Godmanchester centre five years ago, so I was really excited when the team and I agreed we would like to support the charity this coming year. The charity undertakes amazing work not only to rehome pets but to increase the public’s awareness of their responsibility towards pets in society."

Katja Jones, Corporate & Community Fundraising Manager at Wood Green, said: “We’re immensely grateful to Conscious Communications for choosing us as their 2019/2020 Charity of the Year. This is a brand new type of partnership for us and we’re confident that the team’s experience will be hugely beneficial in helping us to secure corporate partnerships and crucial support for the thousands of pets we care for and rehome each year.”

Wood Green has been transforming pets’ lives for 95 years and has now grown into one of the UK’s largest pet charities with centres in Godmanchester, London and Heydon. The charity holds the vision that we should live in a world where all pets are cared for in loving homes for life. To achieve this, it not only provides care for pets in need, but also works together with people to ensure that they are the best pet owners they can be.

Alison Taylor, Managing Director at Conscious Communications, said: “We are a team of animal lovers at Conscious Communications, so we very much look forward to working with the charity and making a real difference through our work! Having previously partnered with local mental health and education charities, we are excited to turn our expertise to supporting pets in need.”

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