Conscious Communications crowned Community Business of the Year at SME National Business Awards
St John’s Innovation Centre-based public relations and marketing agency, Conscious Communications, has been awarded Community Business of the Year at the SME National Business Awards, recognising its continued commitment to giving back to the community; a category that would typically be awarded to shops, farms, or any other business that has been created to benefit the local community through sustainable trading.
The SME National Business Awards is designed to celebrate and raise the profile of innovative SMEs and highlight the huge impact of smaller businesses at a local and national level. SMEs re businesses of up to 250 employees, however Conscious Communications sits on the smaller end of the scale with a team of nine; a shining example of the power of an SME, no matter how small, to drive innovation in business and society.
The judges at the SME National Business Awards commented: “This industry is a traditionally difficult sector with which to effectively engage a local community due to its nature, and it’s good to see a small firm attempting to do this effectively.”
Alison Taylor, Managing Director at Conscious Communications, said: “We are thrilled that the judging panel has seen that, although we might be a small in terms of head count, our impact is anything but small. What makes us different is that we think first about the impact of our work on others and second about the impact on our own bottom line – this manifests itself in our work with our wonderful clients, our charitable initiatives and pro-bono support we offer selected charities.”
The agency was built on an ethos of using its professional skills in public relations and marketing as a force for good in the local community and wider world. Most notably, the agency founded FXP Festival, a free games design and development festival aimed at increasing career opportunities and social mobility for young local students. Alongside the community focus of all of its business, the agency recently calculated that it donates 1/3 of its working time to charitable initiatives.
Taylor continued: “Receiving accreditation for the work that we do is always a fantastic feeling, however receiving it on national level for the community work we do locally is testament to the power of a community focussed business approach. We put social responsibility at the heart of our business. It’s not just how we operate best, but the only way we would operate. We will continue to use our skills to affect positive change and hope that doing so encourages other businesses to do the same.”