Date: 25th September 2018
Time: 9:30 – 13:30 (Lunch provided)
Venue: St John’s Innovation Centre, Cowley Road, Cambridge, UK, CB4 0WS

Are you a researcher wanting to exploit your ICT research results and have you considered them as a spin-off, patent or licence? Are you an ICT start-up looking to bring a new idea or process to market? Have you been working hard on developing new ground-breaking technologies and disruptive services, but when it comes to exploit them, are unsure on how to proceed? Then, the series of workshops organized in the context of MERLIN are your solution! Our aim is to

Help today's researchers create tomorrow's enterprises

and we will help you.

In MERLIN we will organize 45 practical workshops covering the following state-of the art innovation and entrepreneurship methodologies: Lean Startup; Business Model Canvas; Customer Discovery; Entrepreneurial Mindset; Interpreting the Customer; User Experience; Lean Hardware; Spin-off vs Startup. But also webinars and meet-ups with potential customers, partners and investors.

About this workshop

Take part in the third in a series of Cambridge workshops dedicated to CUSTOMER DISCOVERY.

During this workshop, you will:

• Understand how Customer Discovery guides business models
• Have the knowledge and tools to conduct Customer Discovery independently
• Understand the characteristics of Minimum Viable Product
• Know the steps to achieve Customer Validation


About MERLIN project

MERLIN (Methodologies for Researcher Led Innovations) will support market-oriented researchers, SMEs and start-ups across Europe, to consider the full potential of their research and to shape ideas and outputs into innovations to be ready for market validation and commercialisation, by using modern needs-first, market-led methodologies.

MERLIN offers a range of dynamic workshops and relevant training to guide researchers and businesses on the journey to commercialisation. The programme, consisting on 8 workshops, will equip participants with knowledge, skills and network to generate market-led business models to unlock potential and accelerate this journey. MERLIN will organize 2 meetups with potential partners, customers and investors by the end of each year, to help participants grow. Moreover, selected participants will be invited to participate in Startup Europe events.

MERLIN has been funded in the context of the Innovation Radar inititative of the European Commission, under the Digital Single Market strategy.