Building on the success of the MERLIN ICT Cambridge workshop ‘Entrepreneurial Mindset’ with David Gill as a guest speaker exploring principles of effectuation as an approach to entrepreneurship, the team at The Centre is inviting researchers, post-docs, SMEs and start-ups to the fifth event in a series, ‘Interpreting the Customer and UX’ on 22nd January 2019.

“Entrepreneurship can’t be taught but it can be learnt”: David Gill leading the session on principles of effectuation.

During this workshop, participants will learn how to secure and assess customer input to drive their innovation forward, understand the importance of user experience (UX) in the design of a product or process, learn tools to help prioritise and integrate UX feedback into product development.

They will be joined by an entrepreneur, researcher and UX strategist, Dr Anna Mieczakowski, founder of Ameliot, assisting companies in successfully defining their customer bases, product development activities and internal business processes to set strategy for new and existing products and services.

“MERLIN series of events is a unique opportunity to learn how others have set up successful businesses commercialising their research using user experience techniques to ensure they create a product that has a real need,” said Claire Johnsen delivering the programme in Cambridge.

Find out more and register for this FREE event here

About MERLIN project

MERLIN (Methodologies for Researcher Led Innovations) will support market-oriented researchers, SMEs and start-ups across Europe, to consider the full potential of their research and to shape ideas and outputs into innovations to be ready for market validation and commercialisation, by using modern needs-first, market-led methodologies.

MERLIN offers a range of dynamic workshops and relevant training to guide researchers and businesses on the journey to commercialisation. The programme, consisting on 8 workshops, will equip participants with knowledge, skills and network to generate market-led business models to unlock potential and accelerate this journey. MERLIN will organize 2 meetups with potential partners, customers and investors by the end of each year, to help participants grow. Moreover, selected participants will be invited to participate in Startup Europe events.

MERLIN has been funded in the context of the Innovation Radar initiative of the European Commission, under the Digital Single Market strategy.

MERLIN has been funded in the context of the Innovation Radar initiative of the European Commission, under the Digital Single Market strategy.