Alison Taylor, Managing Director and Sophie Baillie, PR & Marketing Director of Conscious Communications, based at St John’s Innovation Centre will lead a webinar on new digital and media relations strategies for businesses to reach target audiences.

As we come out of lockdown, businesses will need new digital and media relations strategies to reach target audiences. Alison Taylor and Sophie Baillie of Conscious Communications will take the audience through how communication channels have changed and what businesses can do to inject creativity into their message.

The way that people engage with the mainstream media, social media and digital channels has changed during lockdown. Digital media, TV and radio have all enjoyed record audiences; Zoom, Teams, GoogleMeet and Sli.do have changed the way we communicate both socially and professionally; Facebook, WhatsApp, Tik Tok, Instagram are all busier than ever; and mainstream print media have either closed down or adjusted their own strategies to reengage and find new audiences.

During this webinar the audience will learn the facts about how and how much communication channels have changed in the past weeks; understand how media consumption and engagement with audiences has changed and will continue to change in the coming months; and how businesses will need to inject new creativity into their communications to kick-start their ventures.

In highly competitive markets, those who get a step ahead with their planning now will be best placed to capture audience attention in the ‘new post lockdown world’.

This webinar will be led by Alison Taylor, Managing Director and Sophie Baillie, PR & Marketing Director of Conscious Communications.

The session will take place at 2pm - 3pm on Tuesday 9th June. Please sign up to take part! Participants will be sent a link to join via Zoom prior to the start time.